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With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

Instead of spending millions on traditional TV ads, casinos pay independent website owners to send them traffic.

The Mechanics of Getting Paid

If a player clicks the affiliate's link, registers an account, and deposits money, the affiliate earns a commission.

The most common payment structure is called Revenue Share (RevShare), where the affiliate earns a percentage of the player's losses.

• Affiliates only get paid on the 'Net Gaming Revenue,' meaning the casino deducts the cost of bonuses and licensing taxes first
• If a referred player wins a massive jackpot, it can push the affiliate's account balance into the negative
• Most programs implement a 'No Negative Carryover' policy, wiping the slate clean at the start of every month

The Dark Side of Promoting Gambling

The moral implications of profiting directly from someone else's gambling losses cannot be ignored.

Responsible affiliates heavily promote safe gambling practices and only partner with strictly regulated, legitimate operators.

Ultimately, it is a complex business that sits in the grey area between marketing genius and ethical compromise.