FORUM

Last quarter, a Saudi company approached me after spending over 120,000 SAR on foreign search optimization with minimal returns. After implementing a customized Saudi-focused ranking approach, they saw first-page rankings for 23 important keywords within just 90 days.

Recently, my friend's web-based business was hardly visible in search results regardless of providing excellent products. After executing the techniques I'm about to reveal, his unpaid visitors improved by 164% in just eight weeks.

I now employ several applications that have dramatically enhanced our competitor analysis:

* SEO tools to monitor competitors' keyword performance

* Social listening platforms to track rivals' online presence

* website creation pricing KSA analysis tools to track changes to their websites

* Communication monitoring to receive their promotional messages

* Proper language tagging for bilingual material

* RTL code implementation

* Smartphone enhancement for Adremcareers.Com native-language presentations

* Enhanced performance metrics for bandwidth-constrained consumers

Using comprehensive research for a cuisine platform company, we discovered that promotions presented between evening hours dramatically exceeded those shown during traditional prime times, achieving substantially better conversion rates.

When I established my e-commerce business three years ago, I was convinced that our distinctive products would sell themselves. I ignored competitor analysis as superfluous – a decision that almost cost my entire venture.

For a banking company, we developed a content series about household money management that featured Islamic financial principles. This material outperformed their previous standard investment tips by 417% in interaction.

Two quarters into operations, our sales were disappointing. It wasn't until I happened to a comprehensive analysis about our industry that I realized how oblivious I'd been to the market realities around us.

For a technology company, we identified that their international information was significantly stronger than their native information. After upgrading their Arabic content quality, they saw a significant improvement in conversion rates from Arabic-speaking visitors.

I dedicate at least 120 minutes each Monday reviewing our competitors':

* Website structure and navigation

* Blog posts and content calendar

* Digital channels engagement

* Customer reviews and assessments

* Search tactics and positions

I use a basic document to record our competitors' rates modifications on a regular basis. This has already enabled us to:

* Identify cyclical promotion cycles

* Notice special offer approaches

* Comprehend their value positioning

Start by identifying ALL your competitors – not just the obvious ones. Throughout our investigation, we found that our biggest threat wasn't the famous business we were monitoring, but a recent startup with an novel strategy.

I recommend categorizing competitors as:

* Primary competitors (offering equivalent products/services)

* Peripheral competitors (with some resemblance)

* New threats (new companies with disruptive potential)

Not long ago, I observed as three similar businesses poured resources into expanding their operations on a particular social media platform. Their efforts were unsuccessful as the platform turned out to be a mismatch for our market.